Automation

A growing product is a lot like a ship taking on water. Each new customer brings not just revenue, but support requests, custom requirements, and maintenance needs. At first, it’s manageable - founders and early employees can bail water fast enough to stay afloat. But success changes everything. More customers mean more requests, more edge cases, more operational overhead. Soon you’re drowning. This is the story of how we’re navigating the seas of operational complexities. ...

Hi there! I’m Raphael, cofounder and CTO at Pilar, a Brazilian company offering real estate brokers and brokerages software and services in a low success fee model. Instead of charging high upfront fees, we take a small percentage of each successful transaction, making our success directly tied to our customers’ success. Our team of 20 tech builders is constantly innovating, and our latest product is Pilar Homes, a brand new real estate portal designed to provide the best experience for home buyers and agents. ...